About
I am an accomplished and inventive creative leader with expansive success in integrating human-centered innovation and technical insight into design-driven product development—and creating meaningful and dynamic products that improve the lives of people. I champion compelling and cost-effective product solutions to meet client requirements—from concept to development of conceptual prototypes, through architecture and development into full-scale production. My comprehensive industry expertise includes corporate, startups, and design consulting agencies; I work confidently across materials research, personal and health care, lifestyle and luxury, education, consumer electronics, and wearable and mobile technologies. I lead top-performing designers and design teams. I forge effective relationships with diverse groups of clients, colleagues, industry leaders, and key stakeholders. Both respected and resourceful, I am recognized for sound judgment, hands-on technical prowess, entrepreneurial spirit, complex problem solving, and forward-facing vision.
I have extensive experience in full concept to market product design and innovation in diverse contexts—from home environments (Legrand, GE, Mabe, Johnson Controls, WATTS, iHouse, etc) to consumer-high tech (Motorola, 360fly, VSN Mobil, etc) to high-end tech products as ATM’s and smart home solutions and service solutions using design thinking.
Along all the years in my career, since 2002 when I finish my degree in Industrial Design, I worked for some different design consultancy companies, experiencing more than 200 projects, resulted in more than 30+ design awards worldwide and more than 20+ patents in Brazil/France/USA.
I worked for 10+ years for the biggest Brazilian design consultancy (Indio da Costa AUDT), in many of products that become commercially available, there I was responsible for Strategies and Design for our customers in many different areas/industries, creating solutions for Product Design, Experiences, Marketing, Production, Managing Timeline, Business Plans and all the aspects of Product Development and design, leading a team of Juniors and Senior Industrial Designers always with hands-on track.
Later, for 3 years I run my own company of design consultancy and had great results in Brazil and Worldwide.
In United States for 4+ years, I worked for VSN Mobil creating tech products as cameras, Mobile Phones, tech Accessories and for 360fly, being responsible for Product Design, Industrial Design, Innovation, Brand Language, CEO's Presentations for Business Opportunities, Creative Process, UI, User Experiences, Interactions and Brand. At the moment I’m working as Director of Design at ATOM Innovation and also I'm the Arizona Chapter Chair at IDSA - Industrial Designers Society of America.
The result of all successful 17 years of experience is showed in 25+ awards, 20+ patents in different countries and have been highlighted in several books, including Product Design in the Sustainable Era from Taschen Art books and others, several magazines, blogs and internet news articles as well.
Skills for Presentations, Animations and Public Speaker Experience with Customers, Senior Leaders, CEOs, with different nationalities, experienced in Brazil, Italy, France, Mexico and USA.
Experience with photo art direction, marketing campaigns, emerging technologies, augmented reality, virtual reality, Marketing, Merchandising, Packaging, and Store Design departments. Proficient in the Softwares Solidworks (17 years experience), keyshot, Adobe Creative Suite, Corel Draw Package, Microsoft Office Package and Microsoft Project.
Fluent in English and Portuguese
Last Positions: Director of Design / Senior Industrial Designer / Lead Industrial Designer / Head of Design / Design consultancy Owner
Experience
IDSA
Arizona Chapter Chair
July 2018 - Present
Arizona - UA
IDSA Professional Chapters are communities built around geographic areas in the United States. They exist in places where there are clusters of industrial designers and other design professionals and their reach expands into neighboring areas where the designer population is more sparse. Professional Chapters provide professional development as well as personal and professional networking opportunities.
The mission of the Arizona chapter of IDSA is to serve the networking, career development and professional development needs of industrial designers in the state and surrounding area. Additionally, the chapter supports the IDSA student chapters at colleges and universities programs in industrial designs and related fields which offer undergraduate and/or graduate degrees.
ATOM Innovation
Director of Design
May 2018 - Present
Scottsdale - USA
Now as Director of Design at ATOM Innovation I’m responsible to delivery the Innovation and Inspire the customers and the Team to the best solution, considering User, Marketing, and many other aspects of the product development and design thinking.
Like its customers, ATOM is at the forefront of discovery and aspires to be the champions of tomorrow’s breakthrough technologies. I’m the leader of experienced international designers and engineers, helping corporations to attain broader product centric services while establishing a solid foundation for their products.
360fly INC
Senior Industrial designer
Mar 2016 - May 2018 - 2yr 2 mos
Miami/Fort Lauderdale - USA
Responsible for Innovation, Brand Language, CEO's Presentations for Business Opportunities, Creative Process, UI, User Experiences, Interactions, Brand for 360fly worldwide.
VSN Mobil Technologies INC.
Senior Industrial designer
Nov 2014 - Mar 2016 - 1yr 5 mos
Miami/Fort Lauderdale - USA
Responsible in creating products and design experiences for the VSN mobil products worldwide.
www.vsnmobil.com
Bicudo Design Ltda.
Lead Industrial Designer / Design Director / Owner
Apr 2012 - Apr 2015 - 3yr 1 mos
Sao Paulo - BRAZIL
Bicudo Design is a design consultancy company responsible for many projects worldwide, delivered many projects for brands as Escovas Fidalga, Indio da Costa Design, VSN, MV2, Plajet, Clube do Hipismo, among others.
Indio da Costa AUDT - Indio da Costa Design Shop
Head of Design / Principal Industrial Designer (previous)
Jul 2009 - Apr 2012 - 2yr 10 mos
Rio de Janeiro - BRAZIL
Indio da Costa Design / IC Collection is the brand that Indio da Costa AUDT own for their premium products in the furniture and home tech markets. After work as manager with different clients in the Indio da Costa AUDT, I was promoted to be responsible and Principal Designer for the premium products/projects of the own Indio da Costa Design brand.
www.indiodacostadesign.com
Indio da Costa AUDT
Design Manager / Senior Industrial designer (previous)
Jul 2003 - Dec 2010 - 7yr 6 mos
Rio de Janeiro - BRAZIL
More than 7 years and more than 200 projects, working in Senior Position, also as a Manager in the Indio da Costa AUDT (Archtecture, Urbanism, Design and Transport consultancy in Brazil), responsible for customers in the design department, with clients as Movement (Brudden), I-house, SPIRIT, DPOT, 3X, ARNO, GE, PAPAIZ, SPRINGER Carrier, ITAUTEC, TASK Systems, Technos, among others. Worked in design projects and implementation of those together with the engineers , marketing department, and CEO's. Also responsible for road-map of products/projects and future launch of new products. Indio da Costa has headquarters in Rio de Janeiro-BR and had offices in Sao Paulo-BR, Rio Grandedo Sul-BR and New York-EUA.
www.indiodacosta.com
Design Connection
Industrial Designer Supervisor / Industrial Designer (previous)
Jul 2001 - Jun 2003 - 2yr
Sao Paulo - BRAZIL
Built in 1998, DESIGN CONNECTION center acts as a multidisciplinary network formed to meet the product development. I acted as project supervisor in this company and was responsible for management of the development process, the conceptualization, the design and detailing of the products. I worked for clients as ARNO, CITEC, JG.MORIYA, PHILIPS, RWR, Helios Carbex, among others. There we won the Abimóvel Design Furniture 2003 award, with the Ceiling Rail (JG MORIYA).
www.designconnection.com
Education
Fine Arts University of Arts of Sao Paulo - BRAZIL
Bachelor degree in Industrial design
1998 - 2002
www.belasartes.br
INPG Business School - BRAZIL
MBA Executive in Marketing - Graduate degree
2003 - 2005
www.inpg.edu.br
Info
felippebicudo@gmail.com
38 years
Married